Clark’s Pies is more than just a bakery; it’s a Cardiff institution with over 100 years of history. When tasked with rebranding this beloved heritage brand, our challenge was to modernise its identity while preserving the deep-rooted tradition that has made Clark’s Pies a household name in South Wales.

We drew inspiration from the original pie illustration found on their classic packaging, ensuring the rebrand maintained a strong visual connection to its past. The result is a refined, contemporary brand identity that respects Clark’s legacy while positioning it for the future. Our approach blended vintage charm with clean, modern design elements—giving the brand a fresh look that feels both timeless and familiar to generations of loyal customers.

This rebrand is not just about aesthetics; it’s about honouring a century of craftsmanship, community, and the unmistakable taste of a true Cardiff classic.